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Betty Cruz

All for All

Betty Cruz has developed citywide initiatives for Pittsburgh Mayor William Peduto, managed major accounts for a national nonprofit dedicated to building playgrounds across the U.S., and supported public relations for global brands representing a wide range of industries. She has extensive experience in community outreach, communications, partnership-building, and program management – spanning nearly 20 years. 

As Deputy Chief of Special Initiatives in the Office of Mayor Peduto, Betty led the strategic development of numerous mayoral priorities in the City of Pittsburgh including Welcoming Pittsburgh, Live Well, and Homefront Pittsburgh. This work developed engagement between the Mayor’s Office and the community to welcome immigrants, address health and food access, and serve veterans and military families. 

In September 2016, Betty launched Change Agency, a social enterprise that serves to do just that: change agency by working to ensure underrepresented communities have an active voice on critical issues in the Pittsburgh region. The organization’s flagship project is All for All, a Pittsburgh area initiative guided by an Immigrant Community Blueprint designed by the community. Driven by collaboration with community and cross-sector partners, All for All aims to advance economic opportunity, break down barriers, and increase institutional best practices to further immigrant integration across the Pittsburgh region. By 2017, Change Agency was selected to join a collaborative of partners implementing Age-Friendly Greater Pittsburgh, a regional initiative that brings people of all ages together to rethink how our neighborhoods are built to make them more inclusive and respectful of every generation. 

Originally from Miami, Florida, Betty is the daughter of Cuban immigrants and a first-generation college graduate. She holds a BA in History from Edinboro University of Pennsylvania and an MPA from the University of Pittsburgh Graduate School of Public and International Affairs (GSPIA) where she was selected for the Johnson Institute for Responsible Leadership Portfolio Program and U.S. Department of Education Foreign Language and Area Studies Fellowship in Portuguese. Betty is fluent in Spanish, Portuguese, and English. 

In recent years, Betty has received the following accolades: Islamic Center of Pittsburgh for Humanity Day, The Incline as a Community Leader, Peace Islands Institute and Turkish Cultural Center for Public Service, Pittsburgh Magazine 40 Under 40, Global Pittsburgh Immigrant Champion, 2018 Women of Achievement, 2018 CLASS Community Heroes Award, 2014 YWCA Racial Justice Awardee in Government, and GSPIA 4 Under 40 Distinguished Alumnus. In 2015, Governor Tom Wolf appointed Betty to the Governor's Advisory Commission on Latino Affairs. 

Betty serves on several local boards including Carnegie Library of Pittsburgh, Global Minds Initiative, University of Pittsburgh Office of Child Development, and ACLU of Pittsburgh. Betty is a member of the BMW Foundation Responsible Leaders Network and is a Next City Vanguard.